31 Creative Haircut Designs for Women in 2025
In 2025, explore a mecca of creative haircut designs that celebrate artistry and functionality. Imagine a modern pixie cut with textured flair or an edgy Italian bob styled to frame your face.
Go bold with textured waves that echo effortless chic, or opt for a blunt shoulder cut for a sleek silhouette. Celebrate your natural texture with minimal styling, and embrace eco-friendly hair care techniques with sustainable products.
From layered pixies to naturally resilient styles, each haircut offers a perfect blend of contemporary aesthetics and ease. Discover these transformative trends to elevate your look to the next level.
1. Modern Pixie Cuts
In the domain of contemporary hairstyles, Modern Pixie Cuts stand out as the epitome of chic versatility and effortless style.
You’ll find layered pixies offering textured sophistication with wispy bangs that perfectly frame your face. For those craving a bold statement, edgy pixies with hard parts and undercuts deliver individuality and trendiness.
Razor cut pixies use precision to craft feminine, textured layers. The shaggy pixie, with its choppy layers, guarantees texture and volume that speak volumes of modern artistry.
Consider the bixie cut, a hybrid marvel blending the bob and pixie, perfect for those desiring versatility with minimal effort.
Embrace asymmetrical styles and side-swept bangs to highlight features, assuring your pixie brings both elegance and innovation to your look.
2. Italian Bob
The Italian Bob, a stylish evolution of the classic bob, offers an elegant, sharp edge that grazes just below the jawline.
Embrace this chic yet refined cut that’s set to be a major trend in 2025. Its precise blunt cut and deep side part flatter oval, heart, and round face shapes, while suiting straight, wavy, or curly hair.
You can opt for variations like the classic style, which channels timeless glamour, or a modern twist with bold accessories. Its versatility shines with styling options from sleek and straight to textured and messy.
Minimal product use keeps it effortlessly stylish, and it’s low maintenance with occasional trims. Perfect for fall and winter, this cut exudes confidence and modern sophistication.
3. Layered Pixie
While the Italian Bob brings elegance with its sharp, precise lines, the layered pixie cut offers a bold yet versatile option for those looking to make a statement.
This cut, with its blend of short and long layers, suits a variety of hair types—fine, thick, or coarse. You’re not limited to one look, as it can be styled in myriad ways, from textured to sleek finishes.
Embrace the shaggy pixie for texture, or the asymmetrical pixie for an avant-garde twist. Regular trims keep it fresh, ensuring you maintain its modern edge.
Highlights can add dimension, especially in platinum or auburn hues. Whether you’re aiming for an age-defying style or a chic, modern vibe, the layered pixie delivers innovation and flair.
4. Textured Waves
For the trend-conscious woman, textured waves offer a fresh and artistic approach to hairstyling.
Imagine a bob transformed by soft waves or sharp lines, breathing life into naturally wavy or straight hair. This modern, messy textured bob, anticipated as a 2025 favorite, emphasizes your natural texture while staying effortlessly low-maintenance.
Consider the shag cut if versatility is your muse. With layers that add volume and texture, the shag cut frames your face with either subtle or chunky layers.
A wavy shag, reminiscent of a grown-out pixie, speaks volumes with its bold, carefree style.
For those with long hair, textured waves add lightness and movement.
Loose, voluminous waves bring an effortlessly chic elegance, perfect for both casual and glamorous occasions.
5. Blunt Shoulder Cut
Imagine yourself with a haircut that exudes both modern elegance and timeless sophistication—the blunt shoulder cut does just that.
This 2025 trend features straight ends sitting gracefully above your shoulders, offering a sleek, versatile look. Ideal for oval, square, and heart-shaped faces, this cut is particularly stunning on straight hair or hair that can be easily straightened.
Its precision cut and middle part create a fresh, modern appearance that emphasizes your jawline without layers to disrupt the clean lines.
Effortlessly adaptable, it suits both thicker hair, for a polished finish, and fine hair, adding the illusion of volume.
Pair it with curtain bangs for a chic twist, or style with loose waves for a relaxed, textured vibe.
6. Classic Short Bob
As you move beyond the precision and refinement of the blunt shoulder cut, embrace the dynamic charm of the classic short bob.
This iconic style, with its choppy layers and asymmetrical lines, offers a canvas for creativity. Tailor it to your face shape—oval, round, or square—and reveal a world of versatility.
Add edgy undercuts or curtain bangs for a modern twist, ensuring your bob is as unique as you are.
Style it sleek and polished for a sophisticated edge, or tousle it for an effortless vibe. Soft waves infuse elegance, while a bold blunt cut makes a striking statement.
Regular trims maintain its pristine structure, making it a low-maintenance yet stylish choice. Experiment and redefine your look with this timeless cut.
7. French Bob
The French bob, a chic and timeless hairstyle, offers an alluring blend of sophistication and versatility.
Originating from 1920s Parisian glam, it’s a style that remains effortlessly relevant. You’ll find its blunt line, just above the jawline, flattering across various face shapes.
Whether you’re going for a relaxed wave, a sleek look, or a textured vibe, this cut adapts beautifully. Consider the Amélie French bob for a rebellious edge or the Lo-Hi for added dimension.
Embrace natural texture with minimal fuss, using texture sprays and heat protectants for styling. Clips and headbands can infuse your signature touch.
Its ability to frame the face while maintaining elegance and ease makes the French bob a must-try in 2025’s hair trends.
8. Boyish Bobs
While the French bob brings a touch of timeless Parisian elegance, boyish bobs take a bold step into modern chic with their sharp, clean lines and effortless charm.
This haircut features blunt cuts typically grazing the jawline, creating a sleek and versatile look, especially with a center part. Straight ends skim the shoulders, adding to a cool-girl laissez-faire aesthetic.
With minimal layers, boyish bobs offer easy maintenance, appealing to those who value low-fuss styling. You can tuck it behind the ears for sophistication or flip it out for playful flair.
Embrace natural texture or add curtain bangs for softness. Celebrities like Gigi Hadid and Dua Lipa have amplified this trend, making it a definitive style choice for 2025.
9. Shaggy Bob
Whether you’re seeking a youthful transformation or a modern twist on the classic bob, the shaggy bob offers an effortlessly chic solution.
With face-framing layers, this cut enhances your features while adding a vibrant edge. Choppy layers guarantee a textured finish, bringing movement to your hair.
Perfect for square faces, soft, layered bobs with gentle waves soften your jawline, offering a low-maintenance, fresh style.
You can explore variations like mini bobs for an edgy look or long bobs for sophistication. For a bohemian touch, consider a flowy, shaggy cut with chunky layers.
Regular trims and a touch of texturizing spray keep your look lively, while air-drying enhances natural textures, making it ideal for fine or thick hair.
10. Italian Bob With Bangs
Amidst the ever-evolving world of hairstyling, the Italian Bob with Bangs emerges as a timeless contender, blending classic elegance with modern flair.
This chic, chin-length cut features subtle layers that beautifully frame the face, making it ideal for oval, heart-shaped, and round faces. It’s a versatile choice, working harmoniously with straight, wavy, or curly textures, particularly those with medium to thick hair.
The style’s sleek sophistication can be tailored with various bang options—curtain, Birkin, or side-swept—adding a personalized touch. Minimal styling products are needed, emphasizing a natural, effortless look.
Embrace the timeless appeal that’s been embraced by celebrities like Bella Hadid. Whether sleek or textured, the Italian Bob promises to remain a 2025 trendsetter.
11. Collarbone Lob
The collarbone lob, often hailed as the perfect ‘in-between’ hairstyle, skims the collarbone and strikes a balance between a bob and mid-length cut.
It’s a go-to for those wanting adaptability without the commitment of a dramatic chop. With 17.6 million TikTok posts, it’s clear this trend is resonating.
This cut’s versatility suits many face shapes, especially round, diamond, and oval. Fine hair can achieve fullness with a blunt edge, while thick hair benefits from strategic layering.
Styling embraces innovation, from sleek finishes to textured waves. Maintenance is straightforward—trims every 8 to 10 weeks and nourishing hair oils keep it impeccable.
Whether you’re drawn to its elegance or modern twists, the collarbone lob offers style with transformative potential.
12. Short Layered Styles
As you explore new dimensions in hairstyling, short layered styles stand out with their artistic charm and functional versatility.
Designed to redefine versatility, they add depth and volume to fine hair, effortlessly shifting from day to night. With regular trims, you maintain those well-defined layers, avoiding overgrowth.
These styles adapt to various face shapes, offering customization that accentuates your natural beauty. Oval faces can enjoy a wide range of styles, while round faces benefit from asymmetrical cuts for balance.
Square faces soften with layered bobs, and heart-shaped faces gain harmony through side and back volume. Use texturizing spray for definition and soft waves for elegance.
Embrace subtle undercuts for texture, highlighting face-framing layers for a youthful, vibrant edge.
13. Layered Pixie With Bangs
Few hairstyles offer the chic adaptability of a layered pixie with bangs. This cut is a masterpiece of versatility, catering to various face shapes and hair types.
You can indulge in its low-maintenance appeal, needing only trims every 6-10 weeks. Styling is a breeze—just a spritz of texture spray, and you’re ready to turn heads with a modern, fresh look.
Bangs play a pivotal role here, softening your features and highlighting your eyes for a youthful aura.
For fine hair, the shorter cut adds much-needed volume. Choppy layers create playful movement, especially for thicker hair.
Oval and heart-shaped faces shine with this style, while asymmetrical bangs add length to round faces. Embrace innovation with a layered pixie—it’s your canvas.
14. Bixie Cut
Often heralded as the quintessential blend of chic and convenience, the bixie cut combines the best elements of a bob and a pixie, making it a compelling choice for those seeking style and simplicity.
It’s versatile and works wonders on various hair types and face shapes, especially oval and heart. With its choppy layers and fringe, the bixie cut offers texture and movement that can be customized to suit your personal flair.
In 2025, it’s one of the trendiest haircuts, with variations like the vintage bixie or messy, lived-in styles making waves. Effortless to maintain, it’s perfect for a busy lifestyle.
Style it with waves or keep it sleek; the bixie promises a seamless shift from day to night.
15. Textured Layers
While the bixie cut offers a contemporary blend of elegance and ease, textured layers elevate your hairstyle to a whole new level of sophistication and dynamism. They add movement and depth, making your hair appear fuller and more vibrant.
For a modern, edgy touch, consider choppy layers in your bob or pixie cut. Razored layers work wonders for thick hair, while subtle undercuts add texture without losing length.
To enhance these layers, use a texturizing spray for added volume. Regular trims guarantee the layers remain well-defined.
Embrace the versatility—whether it’s face-framing for a balanced look or shaggy layers for dimension. Textured layers suit all hair types and lengths, offering a chic, low-maintenance style that highlights your natural beauty.
16. Embracing Natural Texture
In 2025, embracing natural texture isn’t just a trend—it’s a celebration of individuality and the beauty of authentic hair.
You’ll find that letting your natural waves and curls shine through minimal styling enhances your unique features. Popular cuts like the bob embrace asymmetrical lines and choppy layers, offering versatility and style.
Face-framing layers accentuate curls, while layered pixie cuts provide volume without fuss. Emphasize your natural waves with a texturizing spray, or scrunch your curls to life while air drying.
Opt for soft undercuts for an edgy vibe that complements your natural texture. This year, natural beauty and sustainable practices take center stage, encouraging you to minimize styling products and embrace haircuts that harmonize with your hair’s innate beauty.
17. Natural Gray Hair
As you celebrate your natural texture, another empowering choice awaits—embracing your natural gray hair. This decision not only symbolizes self-acceptance but also aligns with the cultural shift towards authenticity and simplicity.
Gray hair requires less maintenance, freeing you from constant dyeing and embracing unique patterns that express individuality. Shifting to gray hair enhances health by reducing chemical exposure and promotes environmental sustainability.
A well-crafted haircut can accentuate your natural texture, while products tailored to your hair’s needs maintain vibrancy. Ditch the heat tools and let natural highlights shine.
Embracing gray hair isn’t just a style choice; it’s a bold statement of confidence and a celebration of the aging process. Welcome the future of beauty—authentic, vibrant, and uniquely you.
18. Curl and Set
Plunge into the world of curls and set your style apart with the latest trends and techniques that promise to revolutionize your look in 2025. Embrace the chic allure of curtain bangs, paired with lush curls, for a versatile style that complements any face shape.
Layered curls add volume and texture, while shaggy curls offer an effortless, laid-back vibe. Curly bobs remain a sleek, timeless choice, and face-framing curls enhance your natural beauty with a romantic touch.
Master styling by air drying to maintain natural texture, and use curl-defining products for enhanced moisture and definition. Regular trims keep curls healthy, and deep conditioning prevents frizz.
Draw inspiration from runway shows, celebrities, and social media to stay ahead in curly hair fashion.
19. Afro and Natural Hair
Step into the vibrant world of Afro and natural hair, where texture meets trend in 2025. Embrace creativity with detailed box braids showcasing intricate patterns or rock high ponytails paired with sleek braids.
Opt for low buns accented with side braids, perfect for a polished look. For a splash of color, consider colorful cornrows adorned with playful beads.
Don’t forget to care for your hair with gentle, sulfate-free shampoos and regular deep conditioning to lock in moisture.
- Use wide-tooth combs to easily detangle.
- Apply leave-in conditioners to keep hair hydrated.
- Avoid excessive heat styling for healthier strands.
- Explore Bantu knots for a textured, stylish look.
- Try twisted crowns and buns to elevate everyday elegance.
Your Afro and natural hair journey is uniquely yours!
20. Voluminous Curls
Imagine cascading curls that turn heads and exude confidence, all while embracing the art of voluminous styling. Achieve this with expert cutting techniques like layering, which enhances both volume and bounce.
Thinner layers at the ends prevent weightiness, allowing your curls to dance with airy elegance.
A razor cut adds texture and depth, avoiding the pitfalls of heavy, blunt ends. For styling, opt for a curl enhancer or volumizing serum and a diffuser to define curls without heat damage.
A microfiber towel reduces frizz, while scrunching locks in curl structure.
Trend-savvy cuts like shag and layered pixie play up natural texture, while curtain bangs add flair. Keep curls fresh with regular trims and weekly deep conditioning.
21. Texturizing Spray
With your voluminous curls setting the stage, it’s time to elevate your hairstyle with the magic of texturizing sprays. Selecting the right spray can transform your look, adding volume, texture, and a touch of artful flair.
Seek sprays infused with ingredients like rosemary oil and glycerin to nourish your hair while delivering enchanting texture. Aim the spray at the roots for lift and movement, or target the ends for separation.
Here’s what to look for:
- Key Ingredients: Rosemary oil, amino acids, glycerin
- Hair Type: Opt for lighter sprays for fine hair
- Scalp Considerations: Choose texturizing sprays over dry shampoos
- Application Tips: Focus on roots or ends for desired effect
- Popular Brands: Balmain Paris, Captain Blankenship, IGK, Kristin Ess, Oribe
Embrace 2025’s natural, textured trends with confidence.
22. Regular Trims
Embracing the habit of regular trims revitalizes your hair and guarantees it stays in top shape. Trimming every 6-8 weeks is essential for maintaining hair health, preventing split ends from sneaking up the shaft.
It nurtures vibrant and fresh locks, vital for trendy styles like bobs and layered cuts. You’ll find your hairstyle enhanced and your confidence elevated, as even growth and symmetry are maintained.
For those with short styles like pixies, trims are indispensable for keeping the texture intact. Meanwhile, long layers benefit from movement-preserving snips, and bangs—whether curtain or fluffy—stay chic and on point.
Regular trims aren’t just maintenance; they’re an artistic commitment to ensuring your hair’s style and health flourish together.
23. Soft Waves
Through the artful blend of classic elegance and modern flair, soft waves have emerged as the quintessential hairstyle choice for 2025. This versatile style effortlessly elevates both short and long haircuts, offering a touch of sophistication that aligns with current trend forecasts.
Soft waves aren’t just about style; they’re about embracing natural textures and sustainable beauty practices. To achieve these effortless waves, consider using a large round brush during your blow-dry routine.
Here’s why soft waves should be your go-to look:
- Ideal for short bobs with choppy layers and asymmetrical lines.
- Adds a retro charm with soft, bouncy blowouts.
- Complements various face shapes, enhancing natural beauty.
- Fits seamlessly into low-maintenance, busy lifestyles.
- Celebrates individuality with a polished, undone finish.
Incorporate soft waves into your 2025 style arsenal for an effortlessly chic look.
24. Eye-Catching Bangs
While soft waves bring a touch of timeless elegance, eye-catching bangs offer a bold statement for those looking to frame their face with style in 2025.
Curtain bangs, trendy and versatile, provide a soft frame without overshadowing your features. Embrace the French-girl chic with Birkin bangs, cut daringly to the eyebrows.
Bottleneck bangs seamlessly blend curtain and Birkin styles, tailoring the frame to your unique face shape. For an avant-garde twist, micro fringes cut above the brows deliver a modern edge.
Classic side swept bangs are also making a striking comeback, adding sophistication. Pair these bangs with a blunt bob or a layered look, and you’ve got a hairstyle that’s both innovative and expressive.
Dare to make a statement with your fringe.
25. Low-Maintenance Styles
For those seeking chic and hassle-free hair, low-maintenance styles in 2025 are a revelation. They skillfully blend elegance with ease, making them an ideal choice for the busy, yet style-conscious individual.
Long pixie cuts offer versatility, complementing various hair types and face shapes. The micro mini bob presents a sleek option perfect for those desiring simplicity.
Embrace a grown-out pixie for a soft, textured look or refresh long hair with strategic layers.
- Long Pixie Cuts: Versatile across hair types and face shapes.
- Micro Mini Bob: Sleek and effortlessly stylish.
- Grown-Out Pixie: Soft texture for an easygoing style.
- Layered Hair: Adds volume and movement without drastic cuts.
- Styling Tools: Round brushes for soft curves; texturizing sprays for volume.
Explore these transformative cuts and elevate your look effortlessly!
26. Sustainable Beauty Practices
Diving into sustainable beauty practices is like opening a door to the future of eco-friendly innovation and conscious consumerism.
Imagine your beauty routine powered by natural ingredients and cutting-edge biotech innovations. Companies like Algenist and Evolved By Nature are crafting sustainable compounds in labs, with ingredients like Alguronic Acid and activated silk replacing traditional, less sustainable options.
With 68% of consumers demanding clean products, and the natural beauty market poised to hit $59 billion by 2031, your choices drive significant industry shifts.
The holistic trend of embracing midlife and prejuvenation underscores prevention and healthy aging, using regenerative ingredients like Feminage.
As leaders in sustainability, brands are tailoring eco-conscious products to align with your values and aspirations.
27. Less Product Use
In 2025, embracing less product use in your haircare routine is more than a trend—it’s a movement towards effortless styling and sustainable beauty.
You’ve got the chance to flaunt your natural texture with modern bobs, pixies, and layered cuts that harmonize with your hair’s innate beauty.
By reducing product dependency, you preserve your hair’s health and its organic movement.
Here’s how you can join this innovative wave:
- Opt for air-drying or diffusers to minimize product needs.
- Choose layered cuts for natural movement without styling aids.
- Use texturizing sprays sparingly to enhance texture.
- Embrace your curls and waves for a no-fuss look.
- Go for lightweight serums to add shine without weight.
Step into 2025 with hair that speaks volumes naturally.
28. Natural Hair Growth
Embrace the art of natural hair growth in 2025 by focusing on the fundamentals that nourish and strengthen your locks from root to tip.
Prioritize scalp health, an essential trend, by incorporating skinification techniques and ingredients from skincare into your routine. Nourish your hair from within with a diet rich in protein and essential nutrients like biotin, zinc, and vitamins D, E, and A.
Explore innovative treatments such as platelet-rich plasma (PRP) and natural oils like rosemary to stimulate growth. Adopt Ayurvedic practices, utilizing herbal oils and shampoos with ingredients like neem and amla.
Keep your hair vibrant by incorporating plant-based keratin alternatives and antioxidants. Regular scalp massages and trims will further enhance your hair’s natural beauty and resilience.
29. Easy Styling
When you’re looking to effortlessly embrace the latest hair trends of 2025, easy styling is your go-to mantra. The versatile bob reigns supreme, offering a canvas for creativity.
From the chic Italian bob to the retro-inspired blunt bob, these cuts provide sleek, adaptable looks. Add contemporary flair with layered hairstyles that offer depth and texture, perfect for fine hair or those craving a youthful edge.
Consider these cutting-edge styles:
- Versatile Bob Styles: Choppy layers, asymmetrical lines, or sleek blunt cuts.
- Layered Pixie Cuts: Lixie haircuts for texture and volume.
- Modern Mullets: A cool, stylish twist on a classic.
- Bixie Cuts: The perfect blend of bob and pixie.
- Textured Bangs: Curtain or French-girl Birkin bangs.
Experiment with these trends and redefine your look with ease.
30. Eco-Friendly Hair Care
A growing number of eco-conscious trends are reshaping the hair care industry, focusing on sustainable practices that not only benefit the environment but also enhance your hair’s health.
Embrace innovations like waterless products from Susteau, which cut down on plastic waste and reduce emissions. Opt for hair care brands using natural ingredients like coconut oil, shea butter, and plant-based keratin that nourish without compromising the planet.
Choose solid shampoo bars for minimal packaging and explore refillable options to further reduce your ecological footprint. Simplify your routine with multi-functional products, embracing the “less is more” philosophy.
Prioritize sulfate-free shampoos and nourishing oils, like argan or jojoba, for hydration. Your hair care can be both stylish and sustainable.
31. Resilient Haircuts
While sustainable hair care products focus on nourishing your locks responsibly, resilient haircuts offer styles that stand the test of time.
Embrace the innovation and artistry of these cuts, designed not just for aesthetics but functionality and versatility.
Whether you’re seeking a robust, low-maintenance style or a cut that enhances your natural beauty, there’s a resilient haircut waiting for you.
Consider these options:
- Classic Short Bob: Choppy layers and asymmetrical lines add flair.
- Pixie Cut: Layered texture with longer bangs creates volume.
- Short Layered Hairstyles: Perfect for adding depth to fine hair.
- Bixie Cut: Combines bob and pixie for effortless styling.
- Shaggy Bob: Face-framing layers with a textured finish.
Each style is crafted to adapt to your lifestyle, maximizing both impact and ease.
Frequently Asked Questions
What Are Some Creative Hair Color Trends for 2025?
In 2025, you’ll see hair color trends embracing vibrant expressions like neon greens and pastel pinks, adding an artistic flair to your style.
For a cozy winter feel, try icy chestnut or warm caramel balayage.
Those seeking bold looks will love deep blues and rich purples.
If you prefer something chic, game-changer cherry and executive onyx offer a striking contrast.
Stay ahead with these innovative shades, transforming your hair into a masterpiece.
How Can I Choose a Haircut That Suits My Face Shape?
Imagine the perfect haircut that not only frames your face but also transforms you into an icon of style!
To achieve this, first identify your face shape—oval, round, square, heart, or triangular.
Then, embrace the artistry of hair design by selecting cuts tailored to enhance your unique features.
For example, layers can add drama, while curtain bangs exude effortless chic.
Stay ahead of trends and express your individuality with a bold, innovative choice!
What Are the Best Haircuts for Thin Hair to Add Volume?
You should try a shaggy pixie or a side-parted chin-length bob to add volume to thin hair.
These cuts incorporate layers to create movement and bounce. Use mousse while your hair’s wet, then blow-dry roughly for lift.
Lightly tease roots and spritz with dry shampoo for extra volume. Incorporate long, wispy bangs or a layered lob for dimension.
Always choose volumizing products to enhance the effect without drying your hair.
How Do I Transition From a Long to a Short Hairstyle?
You’re about to commence on a hair journey akin to a Renaissance transformation.
Start with a consultation to create a personalized roadmap. Gradually snip away, embracing layers to smooth the shift.
Use styling products to enhance texture and manage frizz.
Visual references guarantee your vision is crystal clear. Explore techniques like point-cutting for movement.
What Are Some Accessories to Complement Creative Haircuts?
You’ve got a creative haircut and want to enhance it even more, right? Immerse yourself in the world of trendy hair accessories.
Velvet headbands and satin hair ties add elegance, while pearl pins and floral clips bring sophistication.
Don’t shy away from crystal headbands and beaded barrettes for that bohemian flair.
Experiment with silk scarves and metallic-finished clips for a modern edge.
These accessories will elevate your innovative hairstyle to the next level!
Conclusion
You’ve explored the world of 2025’s haircut designs, embracing modern pixie cuts and Italian bobs with equal enthusiasm. You’ve seen the beauty in layered pixies and textured waves, and you’ve appreciated the simplicity of a blunt shoulder cut.
You’ve discovered the importance of natural hair growth, easy styling, and eco-friendly hair care. You’ve learned that resilient haircuts aren’t just trends—they’re timeless statements of style, sustainability, and individuality.
So go ahead, redefine your look with confidence and creativity.
